Marvin S. Traub, the retail entrepreneur who has become a department store Bloomingdale heavy family of the Upper East Side in a showcase of the international trend of style and excitement in 1970 and '80 , died Wednesday at his home in Manhattan's Upper East Side. He was 87 years.
The cause was bladder cancer, said Amy Hafkin, the CEO of Marvin Traub Associates, the consulting firm he founded in 1992 after retiring as president and CEO of Bloomingdale.
One of the most creative retailers of the time, Mr. Traub Bloomingdale is synonymous with luxury, has made many parts of the designers of the fashion world's most famous and created a national chain that has acquired the reputation of being aware of their merchandise status and stylish interior environments that dazzled the eyes.
At its flagship store at 59 Street and Lexington Avenue in Manhattan - a square block of the store that was carried by the roar of the Third Avenue elevated train in 1955 - has been the scene of events promoting the glow of a Broadway premiere.
As if Bloomingdale had its own foreign policy, praised China, Italy, France, Portugal, Ireland and Israel, with an abundant production that characterizes the food is not the only furniture of traditional clothing, and gourmet, but also exhibits 'antiques, dinners and brilliant guest list that includes ambassadors, business titans, movie stars, presidents' wives and people sometimes.
Jacqueline Kennedy, Lady Bird Johnson and Betty Ford were the patterns. During the bicentennial celebrations of the United States in 1976, Mr. Traub was escorted Queen Elizabeth II and Prince Philip distractedly through a multitude of buyers, as the royal couple took in Chinese porcelain, sports clothing that reminds the team of Great Britain and winter hunting English antique reproduction furniture.
For "India: a dream come true", in 1978, Traub lined pieces of paper mache elephants and camels in the primaries, the temple sculptures of wood, silk flags waving on the roof, and the kohl-eyed Indian women, who mingled in their saris and bangles with clients to rooms full of musk scented Indian jewelry, accessories, clothing and furniture.
When Mr. Traub has decided to build a new restaurant at the flagship store in 1979, has created Le Train Bleu, a reproduction of 70 meters of dining car that once made the Lyon-Marseille-Monte Carlo run with style with mahogany panels green channel padded seat, beveled mirrors, lamps and Victorian brass luggage - to hold shopping bags, of course - all stuck on the sixth floor, items for the home department.
In 1980, "Come to China in Bloomingdale," six weeks of negotiations Traub competition in Beijing as a treaty, has been home all Cantonese, a Chinese garden pavilion and 20 exquisite costumes from 1763 to 1908 never s he had seen outside the Forbidden City. He completed 14 commercial branches in the northeast with enough food, fashion and brand water for 11 million customers.
In 1984, its $ 20 million "Fête de France" is a cornucopia of chocolate Mazet de Montargis, oils, herbs and pate-de-Provence, the creations of 25 fashion designers, silver reproductions of sculptures and sleeve Normandie December the Georges Pompidou Centre in Paris. It began with a dinner for 1,600 people who paid $ 200 each to talk to each other on a layer of satin and shoulders.
"We are not only competing with other shops, but found the Guggenheim and" Traub said once.
Grace Mirabella, editor in chief of Vogue and 80 in 1970 anointed "the Sol Hurok of retail sale," a reference to the great entrepreneur who brought the Bolshoi Ballet in America.
Marvin Traub Stuart was born in Manhattan, 14 April 1925, the daughter of Sam and Bea Traub. His father was an officer of the corporation corset, and her mother was a superior commitment Bonwit Teller, his clients included Rose Kennedy, Marlene Dietrich and Maria Martin.
Marvin attended the Peekskill Military Academy in upstate New York. After a year at Harvard, he was recruited by the army in time of war as an infantry unit and private was wounded in France in 1944. A bullet shattered her right femur.
One year after surgery and convalescence followed, and was discharged with an orthopedic leg and severely reduced. He eventually overcame her disability through therapy and a shoe accumulated, and became an accomplished skier, golfer and runner.
Returning to Harvard University to study government, she graduated with honors in 1947.
In 1948, Lee married Mr. Traub Laufer. The couple had three children, Andrew, Margaret and James, a journalist who writes frequently for The New York Times. Survival, and four grandchildren.
After obtaining a master's at Harvard Business School, he joined Bloomingdale Traub, 1950, from the bottom, head of the bargain. When business was slow, he and a colleague pretended to be customers in good fun agreement tables. After attracting a crowd, he recalled, "that glides silently back to our offices."
Demolition of Third Avenue at 1955-56 East Side has changed the landscape, opening the way for luxury high-rise blocks and a rich clientele, Mr. Traub and climbed the ranks of managers, who assumed the presidency in 1969 and president and CEO in 1978.
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